=+7 Does a firm have the right to create wants and try to persuade consumers to buy

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=+7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of “good” and

“bad” want creation? Who should decide what is good and bad?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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