=+95. Estimate the market size, and give a brief justification for these market segments: (a) dormitory students,

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=+9–5. Estimate the market size, and give a brief justification for these market segments:

(a) dormitory students,

(b) day commuters, and

(c) people who work in the area.

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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