=+ A cross-channel shopper is an online consumer who researches products online and then purchases them at
Question:
=+ A cross-channel shopper is an online consumer who researches products online and then purchases them at a retail store.
These shoppers are reached through multichannel marketing.
Web sites play a multifaceted role in multichannel marketing because they can serve as either a delivery or communication channel. In this regard, transactional Web sites are essentially electronic storefronts. They focus principally on converting an online browser into an online, catalog, or in-store buyer using the Web site design elements described earlier.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
Question Posted: