A German electronics company and a Japanese electronics company are discussing the formation of a strategic alliance

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A German electronics company and a Japanese electronics company are discussing the formation of a strategic alliance for each to market the other fi rm’s products in their respective countries.

What are the important issues in making this relationship successful for both partners?

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Strategic Marketing

ISBN: 9798385702251

2nd Edition

Authors: David W. Cravens, Nigel F. Piercy

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Question Posted: Jun 10, 2024 02:04 AM

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A German electronics company and a Japanese electronics company are discussing the formation of a strategic alliance

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Strategic Marketing

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