Assume that you have been asked by the president of a major transportation services fi rm to

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Assume that you have been asked by the president of a major transportation services fi rm to recommend a marketing organizational design. What important factors should you consider in selecting the design?

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Strategic Marketing

ISBN: 9798385702251

2nd Edition

Authors: David W. Cravens, Nigel F. Piercy

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Question Posted: Jun 10, 2024 02:04 AM

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Assume that you have been asked by the president of a major transportation services firm to recommend a marketing organizational design. What factors should you consider in selecting the design?
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Assume that you have been asked by the president of a major transportation services fi rm to

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Strategic Marketing

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