=+ (b) Summarize your conclusions in a 150- word e-mail with attachments to Mark, who needs them

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(b) Summarize your conclusions in a 150-

word e-mail with attachments to Mark, who needs them for a meeting tomorrow with Margaret, the Northeast sales region manager.

(c) What marketing actions might your memo suggest?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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