=+ (b) Which of the buying center members are likely to play the roles of users, influencers,
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(b) Which of the buying center members are likely to play the roles of users, influencers, buyers, deciders, and gatekeepers?
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Related Book For 
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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