=+ Because 3M chose a company outside the United States, precise translations of critical technical specifications were

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=+ Because 3M chose a company outside the United States, precise translations of critical technical specifications were needed. Windorski spent time in the factory working with engineers and manufacturing specialists there to ensure that 3M’s precise production standards would be achieved.

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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