=+ (c) taking a bus, and (d) a department store. What consumer benefits might these substitutes have
Question:
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(c) taking a bus, and
(d) a department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?
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Related Book For
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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