=+ (c) taking a bus, and (d) a department store. What consumer benefits might these substitutes have

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(c) taking a bus, and

(d) a department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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