Cognos has developed a new business intelligence application that it would like to sell to some of

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Cognos has developed a new business intelligence application that it would like to sell to some of its existing customers.

You are part of the sales team. How would your approach to selling to an existing customer be different from selling to a new customer?

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Related Book For  book-img-for-question

Marketing

ISBN: 102404

3ed Canadian Edition

Authors: Dhruv Grewal , Michael Levy

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