Develop your own definition of integrated marketing communications (IMC). Discuss and present arguments to support your view.
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Develop your own definition of integrated marketing communications (IMC).
Discuss and present arguments to support your view. p-968
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Related Book For 
Marketing Strategies A Contemporary Approach
ISBN: 9780273706748
2nd Edition
Authors: Ashok Ranchhod, Calin Gurau
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