=+Element in before Week of Week after Test Market Coupon Coupon Coupon Without in-store ads 100 144
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=+Element in before Week of Week after Test Market Coupon Coupon Coupon Without in-store ads 100 144 108 With in-store
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Related Book For 
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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