=+image for an organization. They include advocacy advertisements, which state the position of a company on an
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=+image for an organization. They include advocacy advertisements, which state the position of a company on an issue, and pioneering, competitive, and reminder advertisements, which are similar to the product ads but focused on the institution.
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Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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