=+image for an organization. They include advocacy advertisements, which state the position of a company on an

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=+image for an organization. They include advocacy advertisements, which state the position of a company on an issue, and pioneering, competitive, and reminder advertisements, which are similar to the product ads but focused on the institution.

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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