It should be easy to pronounce, recognize, and remember. Example: BluePerks, the health service discount program from

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■ It should be easy to pronounce, recognize, and remember. Example: BluePerks, the health service discount program from Blue Cross Blue Shield of Tennessee.

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Strategic Marketing For Health Care Organizations

ISBN: 9781118355831

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 10, 2024 04:02 AM

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It should be easy to pronounce, recognize, and remember. Example: BluePerks, the health service discount program from

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Strategic Marketing For Health Care Organizations

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