What is the name of the grouping of brands that a consumer considers buying out of the

Question:

What is the name of the grouping of brands that a consumer considers buying out of the set of brands in a product class?

AppendixLO1

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing The Core

ISBN: 9781259269264

5th Canadian Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius, Arsenio Bonifacio, Carol Bureau

Question Posted: