What type of price differences would you expect to see for a manufacturers brand, a private-label brand,
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What type of price differences would you expect to see for a manufacturer’s brand, a private-label brand, and a generic brand for products within the same category?
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Marketing The Core
ISBN: 9781259269264
5th Canadian Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius, Arsenio Bonifacio, Carol Bureau
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