What types of changes towards market-orientated culture can be identified? What are their respective benefits and drawbacks?
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What types of changes towards market-orientated culture can be identified?
What are their respective benefits and drawbacks? p-968
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Related Book For 
Marketing Strategies A Contemporary Approach
ISBN: 9780273706748
2nd Edition
Authors: Ashok Ranchhod, Calin Gurau
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