3. Does this incident provide an example of effective discipline as described here? Can you suggest a way WLS-7 could add to the effectiveness of the discipline in this situation? Do you think the desire to set an example for other broadcasters and members of the press should have any weight in the station’s response to actions like Giangreco’s?

Marc Giangreco, a longtime and popular sports anchor of ABC station WLS-7, recently tweeted that President Donald Trump was “a cartoon lunatic”
in a “country full of simpletons.” The station, owned by the Disney Company, responded by giving Giangreco a suspension of several weeks that began a few days later when company executives became aware of the tweet, which Giangreco had already deleted. The station’s public statement about the unpaid suspension said only that “
Giangreco’s Twitter comments are not in line with ABC-7 Chicago’s nonpartisan editorial standards”
and called its response “appropriate.”
Giangreco, who appears on two nightly toprated news broadcasts and is known for his sharp tongue, has gotten into trouble a few times in the past for making unwise comments, though not on social media. Most news organizations require their employees to project an objective stance on the news and to avoid making divisive or inflammatory comments. Some social media users have lost their jobs over offensive or inflammatory posts they should not have made. For instance, Career Builder reports that 18 percent of employers have fired someone because of something they posted.