Create a one- to two-page outline that briefly describes the following aspects of why and how you would incorporate social media into the organization’s communication and outreach strategies.

a. The message or mission you want to promote—What is your message?

b. The audience of this organization—Who does it serve?

c. The typical social media outlets the audience uses—

Where do they gather?

d. The goals of using social media for this organization—

What do you want to accomplish—increase membership, share information, recruit employees?

e. How you will measure whether social media is reaching who you want it to reach—Is it working?

f. A description of two social media tools you would use and the way(s) you would use them. P-6587