The notion that “if you don’t know where you want to go, then you may not be happy when you arrive”

best illustrates why one needs to develop welldefined personal (and organizational) objectives.

Setting the foundation for the creation of a vision are questions such as: “What businesses are we really in? What products, goods, or services do current or potential customers need? How can we best meet customer needs while making a reasonable return on our investment?”

A mission/values statement identifies the purpose, philosophy, and direction for the organization. Visioning goes beyond the mission statement.

Visioning is the process of developing a mental image of what the organization could become. Once defined, the mission and vision must be communicated so that everyone knows where the organization intends to be. Visioning can thus help focus company goals and objectives. The organization develops plans based on the vision. G=9687