When forecasting demand for new products, sometimes firms will use demand data from similar existing products to
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When forecasting demand for new products, sometimes firms will use demand data from similar existing products to help forecast demand for the new product. What technique is this an example of?
LO18-4
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Related Book For
ISE Operations And Supply Chain Management
ISBN: 9781260575941
16th International Edition
Authors: F. Robert Jacobs, Richard B. Chase
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