Gillette has involved itself in Omni-Channel marketing by establishing a subscription service for razor blades delivered to

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Gillette has involved itself in Omni-Channel marketing by establishing a subscription service for razor blades delivered to consumer homes. How does this differ in terms of service outputs from its normal distribution process?

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Supply Chain Logistics Management

ISBN: 1260547825

5th Edition

Authors: Donald Bowersox, David Closs, M. Bixby Cooper

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