What is demand management and why is this an important part of supply chain management?

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1337406499

5th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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Question Posted: Oct 02, 2018 12:13 PM

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What is demand management? Discuss.
Why is demand management important for effective supply chain management?
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What is demand management and why is this an important part of supply chain management?

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Demand management is when management tries to match demand to available capac...View the full answer

Principles of Supply Chain Management A Balanced Approach

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