=+2. Why can two people perceive the same product or service as having different quality levels? From

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=+2. Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is it important, then, to “know your customer”?

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Introduction To Operations And Supply Chain Management

ISBN: 9781292291581

5th Global Edition

Authors: Cecil B. Bozarth, Robert B. Handfield

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