Question: 7. Consider the Redwing Automotive total cost example summarized in Table 12.5. a. (**) By how much would PLS have to cut its per-unit price

7. Consider the Redwing Automotive total cost example summarized in Table 12.5.

a. (**) By how much would PLS have to cut its per-unit price in order to match SBC’s landed costs? What percentage decrease does this translate into?

b. (**) If you were the president of PLS, where would you go about trying to lower your landed costs to better match those of SBC?

c. (**) What logistics performance dimensions other than landed costs might PLS emphasize in order to win Redwing’s business?

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