Build-a-Bear allows children to choose a toy shell, see it being stuffed, and personalize it by adding

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Build-a-Bear allows children to choose a toy shell, see it being stuffed, and personalize it by adding scents, sounds, and accessories. Traditional toyshops provide a variety of off the shelf toys that require safety inventories to be maintained. Discuss what impact, if any, Build-a-Bear has on safety inventories in their supply chain.

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