Consumers have much more influence in the marketplace today. What factors have led to this empowered consumer

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Consumers have much more influence in the marketplace today. What factors have led to this “empowered consumer” situation? How has this factor changed supply chains in the last 10 years? Will consumer influence continue, and what will be the impact on supply chains?

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Supply Chain Management A Logistics Perspective

ISBN: 9781305859975

10th Edition

Authors: John J. Coyle, Jr. Langley, C. John, Robert A. Novack, Brian J. Gibson

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