Discuss the three dimensions that differentiate services from one anotherthe service package, customization, and customer contactand explain

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■ Discuss the three dimensions that differentiate services from one another—the service package, customization, and customer contact—and explain the different managerial challenges driven by these dimensions.

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Introduction To Operations And Supply Chain Management

ISBN: 9780131791039

2nd Edition

Authors: Cecil C. Bozarth, Robert B. Handfield

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