In general, the further up the supply chain a company is (or the further they are from
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In general, the further up the supply chain a company is (or the further they are from the consumer),
the more accurate the information they receive.
the smaller the distortion of information they receive.
the greater the distortion of information they receive.
the more useful the information they receive.
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Related Book For
Supply Chain Management Strategy Planning And Operation
ISBN: 9781292257891
7th Global Edition
Authors: Sunil Chopra
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