Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics

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Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics and marketing? Is the relationship becoming more or less important? Why?

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Supply Chain Management A Logistics Perspective

ISBN: 9781305859975

10th Edition

Authors: John J. Coyle, Jr. Langley, C. John, Robert A. Novack, Brian J. Gibson

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Question Posted: Oct 10, 2024 04:00 AM

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Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics and marketing? Is the relationship becoming more or less important? Why?
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Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics

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Supply Chain Management A Logistics Perspective

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