1. Listed below are several possible actions by firms. Write “INV”

beside those that reflect invention, “INN” beside those that reflect innovation, and “DIF” beside those that reflect diffusion. LO15.1

a. An auto manufacturer adds “heated seats” as a standard feature in its luxury cars to keep pace with a rival firm whose luxury cars already have this feature.

b. A television production company pioneers the first music video channel.

c. A firm develops and patents a working model of a selferasing whiteboard for classrooms.

d. A light bulb firm is the first to produce and market lighting fixtures with LEDs (light-emitting diodes).

e. A rival toy maker introduces a new Jezebel doll to compete with Mattel’s Barbie doll.