10. Draft a plan to perform Web traffic analysis for the ecommerce application developed for Marathon Vitamin Shops. (See Consulting Opportunities 1.1, 13.2, and 14.5 for more information about the organization, their products, and their goals.) Your plan should take the form of a written report to the owner of the chain, Bill Berry. Be sure to indicate what statistics you will monitor and why they are important for Marathon Vitamin Shops to know.