You are the CIO of a major retailer. Recently, you read Spying on the Sales Floor in

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You are the CIO of a major retailer. Recently, you read “Spying on the Sales Floor” in the Wall Street Journal on December 21, 2004. You see that your competitors are using video mining to analyze consumer behavior. Should your company also adopt this tool (video mining)? What are the strategic implications to your company of your competitors’ move? What opportunities have been created? Threats?

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