Obtain industry averages for each firm from Reuters.com (http://www.reuters.com/finance/

stocks). Enter the stock symbol on top of the page in the “Symbol lookup” and then click the

“Ratios” button.

a. Compare each firms ratios to the available industry ratios for the most recent year. (Ignore the

“Company” column as your calculations will be different.)

b. Analyze the performance of each firm versus the industry and comment on any trends in each individual firms performance. Identify any strengths or weaknesses you find in each firm.