For many years TV executives used the guideline that 30 percent of the audience were watching each

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For many years TV executives used the guideline that 30 percent of the audience were watching each of the traditional big three primetime networks and 10 percent were watching cable stations on a weekday night. A random sample of 500 viewers in the Tampa–St.

Petersburg, Florida, area last Monday night showed that 165 homes were tuned in to the ABC affiliate, 140 to the CBS affiliate, 125 to the NBC affiliate, and the remainder were viewing a cable station. At the .05 significance level, can we conclude that the guideline is still reasonable?

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Basic Statistics For Business And Economics

ISBN: 9780077230968

6th Edition

Authors: Douglas Lind, William Marchal, Samuel Wathen

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