4. Jersey sponsorships have long played a central role in generating revenues for the world’s leading professional soccer clubs, but such logos are allowed only on game jerseys in the WNBA and MLS in North America. The NBA recently became the first of the “Big Four”

professional leagues in North America to launch a pilot program allowing for jersey sponsorships. The NHL now allows helmet decals, and under its new collective bargaining agreement, MLB will soon allow helmet decals and uniform patches. Why has the NFL not pursued jersey sponsorships? Which teams and sponsors do you believe would be a good match for jersey sponsorships in the United States? Why? If your favorite team decided to feature a corporate sponsor rather than the traditional team city and name

(e.g., Fifth Third Bank Bengals versus Cincinnati Bengals), would you still buy team merchandise?