2. A total product offer consists of everything consumers evaluate when choosing among products, including price, package,
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2. A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputa- tion. Working in teams, compose a list of factors consumers might con- sider when evaluating the total product offer of a vacation resort, a cell phone, and a rental apartment.
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Related Book For
Understanding Business
ISBN: 9780073524597
1st Edition
Authors: William G. Nickels, Susan M. Mchugh, James M. Mchugh
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