3. Imagine you are working for Kitchen Magic, an appliance manufacturer that produces dishwashers. A competitor introduces

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3. Imagine you are working for Kitchen Magic, an appliance manufacturer that produces dishwashers. A competitor introduces a new dishwasher that uses sound waves not only to clean even the worst burned-on food but also to sterilize dishes and silverware. You need to develop a similar offer- ing fast, or your company will lose market share. Write an e-mail to man- agement outlining the problem and explaining your rationale for recommending use of a cross-functional team to respond quickly.

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Understanding Business

ISBN: 9780073524597

1st Edition

Authors: William G. Nickels, Susan M. Mchugh, James M. Mchugh

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