3. One scarce item in the future will be water. If you could think of an inex-...

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3. One scarce item in the future will be water. If you could think of an inex- pensive way to get water from places of abundance to places where it is needed for drinking, farming, and other uses, you could become a wealthy marketing intermediary. Pipelines are an alternative, but could you also freeze the water and ship it by train or truck? Could you use ships to tow icebergs to warmer climates? What other means of transporting water might there be?1. The six utilities of marketing are form, time, place, possession, informa- tion, and service. Give examples of organizations in your area that per- form each of these functions.

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Understanding Business

ISBN: 9780073524597

1st Edition

Authors: William G. Nickels, Susan M. Mchugh, James M. Mchugh

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