3 Summarize the functions of packaging. 4 Contrast brand, brand name, 49 and show the and trademark,

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3 Summarize the functions of packaging. 4 Contrast brand, brand name, 49 and show the and trademark, and show the value of brand equity.

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Understanding Business

ISBN: 9780073524597

1st Edition

Authors: William G. Nickels, Susan M. Mchugh, James M. Mchugh

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