A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service,
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A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputation. Working in teams, compose a list of factors consumers might consider when evaluating the total product offer of a vacation resort, a smartphone, and a rental apartment.
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Related Book For
Understanding Business
ISBN: 9781260894851
13th Edition
Authors: William Nickels, Jim McHugh, Susan McHugh
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