A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service,

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A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputation. Working in teams, compose a list of factors consumers might consider when evaluating the total product offer of a vacation resort, a smartphone, and a rental apartment. 

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Understanding Business

ISBN: 9781260894851

13th Edition

Authors: William Nickels, Jim McHugh, Susan McHugh

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