Evaluate effectiveness. Measuring results depends greatly on clear objectives. Each element of the promotion mix should be

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Evaluate effectiveness. Measuring results depends greatly on clear objectives.

Each element of the promotion mix should be evaluated separately, and an overall measure should be taken as well. It is important to learn what is working and what is not.

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Understanding Business

ISBN: 9781260894851

13th Edition

Authors: William Nickels, Jim McHugh, Susan McHugh

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Question Posted: Jul 25, 2024 08:03 AM

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Evaluate effectiveness. Measuring results depends greatly on clear objectives. Each element of the promotion mix should be

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Understanding Business

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