Form an imaginary joint venture with three classmates and select a product, service, or idea to market

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Form an imaginary joint venture with three classmates and select a product, service, or idea to market to a specific country. Have each team member select a key global market force in that country (sociocultural, economic and financial, legal and regulatory, or physical and environmental) to research. Have each report his or her findings. Then, as a group, prepare a short explanation of whether the market is worth pursuing or avoiding.

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Understanding Business

ISBN: 9781260894851

13th Edition

Authors: William Nickels, Jim McHugh, Susan McHugh

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