Imagine you are working for Kitchen Magic, an appliance manufacturer that produces dishwashers. A competitor introduces a new dishwasher that uses sound waves not only to clean even the worst burned-on food but also to sterilize dishes and silverware. You need to develop a similar offering fast, or your company will lose market share. Write an e-mail to management outlining the problem and explaining your rationale for recommending use of a cross-functional team to respond quickly.