Scan your local newspaper or search online for examples of publicity (stories about new products) and sales
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Scan your local newspaper or search online for examples of publicity (stories about new products) and sales promotion (coupons, contests, sweepstakes). Share your examples and discuss the effectiveness of such promotional efforts with the class.
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Related Book For
Understanding Business
ISBN: 9781260894851
13th Edition
Authors: William Nickels, Jim McHugh, Susan McHugh
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