Take a little time to review the concepts in this chapter as they apply to Harvest Gold,

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Take a little time to review the concepts in this chapter as they apply to Harvest Gold, the restaurant we used as an example throughout. Have an open discussion in class about

(a) a different name for the restaurant,

(b) a location for the restaurant,

(c) a promotional program, and

(d) a way to establish a long-term relationship with customers.

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Understanding Business

ISBN: 9781260894851

13th Edition

Authors: William Nickels, Jim McHugh, Susan McHugh

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