1. BlendTecs videos are certainly fun to watch, but content isnt the only thing that has led...

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1. BlendTec’s videos are certainly fun to watch, but content isn’t the only thing that has led to the viral nature of their campaign.

What other elements of social media does the company use to optimize the success of their strategy?

2. How is BlendTec’s video campaign any different from a television advertising campaign? What are the advantages for the company and the consumer?

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