2. Trader Joes wants to be viewed as a local specialty grocery store, but the company is...
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2. Trader Joe’s wants to be viewed as a local specialty grocery store, but the company is constantly growing and opening new locations. Explain the main challenges faced by Trader Joe’s in maintaining its neighbourhood store image.
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Related Book For 
Strategic Retail Management Text And International Cases
ISBN: 9783658101824
3rd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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