3. Decathlon expanded its store-based retailing by adding new brands to its portfolio and introducing new stores

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3. Decathlon expanded its store-based retailing by adding new brands to its portfolio and introducing new stores under its passion brands. Considering the internationalisation process, how could this concept be a competitive advantage?

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Strategic Retail Management Text And International Cases

ISBN: 9783658101824

3rd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 18, 2024 03:01 AM

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3. Decathlon expanded its store-based retailing by adding new brands to its portfolio and introducing new stores

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Strategic Retail Management Text And International Cases

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