3 Do you think that building a coalition and working out stakeholder differences in goal preferences is an important part of a manager's job? Why? The recently completed new building to house the exhibits and staff of the Central City Museum was located adjacent to the campus of a university. The new building was financed by the generosity of local donors. The university provided the land and would cover the annual operating expenses with the understanding that the museum would provide a resource for student education. The new governing board would be made up of key donors, as well as selected university administrators and faculty members. The planning committee of the governing board hired two business students to interview various stakeholders about the future direction of the museum in its new relationship with the university. These interviews were conducted in person, and the interviewees seemed uniformly interested and eager to help. The major questions pertained to the future mission and goals of the museum. Some excerpts from the interviews are listed here: A major donor: I think the museum should be a major community resource. My wife and I gave money for the new building with the expectation that the museum would promote visits from the public schools in the area, and particularly serve the outer-suburb children who don't have access to art exhibits. We don't want the museum to be snobbish or elitist. The focus should definitely be local. A university administrator: The important thing is to have lively contemporary exhibits that will attract both university students and community adults and provide new insight and dialogue about current events. We can bring attention to the museum by having an occasional controversial exhibit, and exhibits that appeal to minority groups. This approach would entail bringing in travelling exhibitions from major museums, which would save the administrative costs and overhead of producing our own exhibits.